Verify Before
You Hire.
Instant access to the documents, credentials, and information that prove you're hiring a legitimate, established, and fully protected flooring company.
Your Property Is Protected
Active liability insurance and WorkSafeBC coverage — view the certificates directly below.
Commercial General Liability
Covers property damage, bodily injury, and third-party claims arising from our work in your home or business.
If our work causes damage to your property, our insurance pays — not you.
If an uninsured contractor damages your home, you pay. Your homeowner's insurance may not cover contractor-caused damage.
Workers' Compensation (WorkSafeBC)
All employees and subcontractors are covered under WorkSafeBC, protecting both our team and your household.
If a worker is injured on your property, their costs are covered by our policy — not by you.
Without WorkSafeBC, an injured worker can sue you directly. Homeowners have faced claims over $100,000.
BC homeowners: You can be held liable if an uninsured contractor is injured on your property. Always request proof of WorkSafeBC coverage and liability insurance before work begins.
Every Document, Verified
All credentials are current and maintained continuously. Click any card to view uploaded documents or learn why it matters.
Better Business Bureau
BBB accredited — publicly tracked ratings and complaint resolution through a trusted third party. Accreditation #1274784.
View BBB Accreditation ProfileConsumer Protection BC
We operate in full compliance with BC consumer protection laws — transparent pricing, written contracts, and fair business practices. No formal membership is required; compliance is the standard.
Your Investment Is Covered
Written warranties, manufacturer backing, and a company that will still be here when you need us. That's what real accountability looks like.
Workmanship & Product Warranty
Written Coverage + Manufacturer BackedAll installations carry a written workmanship warranty — if our work fails, we fix it at no cost. We also install to exact manufacturer specifications so your product warranty stays valid. If a floor ever fails, we act as your liaison with the manufacturer to get it resolved.
Moisture & Subfloor Guarantee
Pre-Installation TestingWe perform documented moisture testing before every installation. This protects your warranty coverage and prevents the #1 cause of premature floor failure.
Long-Term Support
OngoingWe don't disappear after the install. As an established company with permanent locations, we're available for warranty claims, maintenance advice, and future projects.
Professional Oversight on Every Project
Every Ethical Flooring project is backed by certified expertise, dedicated project management, and a commitment to a seamless, stress-free experience from start to finish.
Red Seal Certified Installation Manager
Every project is overseen by our Red Seal Certified Flooring Installation Manager — the highest nationally recognized trade certification in Canada. Their expertise ensures every installation meets the strictest professional and manufacturer standards.
Dedicated Project Manager on Every Job
From day one, a dedicated Project Manager is assigned to your project. They coordinate everything — materials, scheduling, trades, and timelines — so you never have to chase anyone down.
Full Logistics Management
Your Project Manager handles all ordering and delivery of materials, ensuring everything arrives on time, acclimated properly, and ready for installation. No delays, no surprises.
Your Single Point of Contact
Your Project Manager acts as the direct liaison between you and our installation team — translating your vision into execution and keeping you informed at every stage of the project.
Manufacturer Warranty Liaison
If any issue arises post-installation, your Project Manager handles all communication between you and the manufacturer. We advocate for you — you never have to navigate warranty claims alone.
White Glove Service, Always
We don't just install flooring — we deliver an experience. From your first consultation to your final walkthrough, every touchpoint is handled with care, professionalism, and attention to detail.
The Ethical Flooring difference: Most contractors hand you a quote and disappear until installation day. We stay with you — before, during, and after — because our reputation is built on the entire experience, not just the finished floor.
Clear Terms, Every Time
We believe trust is built through transparency. Here's exactly how every project is structured — so you know what to expect before work ever begins.
Written Quote Before Any Work
Every project begins with a detailed written quote — itemized by materials, labour, and any additional costs. Nothing proceeds without your written approval.
75% Deposit, Balance on Completion
We collect a 75% deposit to secure your materials and schedule. The remaining 25% is due only upon satisfactory completion of your project — you pay the balance when you're happy.
Signed Contract on Every Job
Every project — large or small — is backed by a signed contract outlining scope of work, timeline, materials, and pricing. No verbal agreements, no ambiguity.
Itemized Invoices, No Surprises
Your final invoice matches your quote. Any changes to scope are discussed and agreed upon in writing before additional charges are applied. No hidden fees, ever.
Our commitment: We operate in full compliance with BC consumer protection laws. All contracts are written in plain language, and you always have time to review before signing. If you have questions about our payment process, ask us before the project starts — we're happy to walk you through it.
Come See Us In Person
We operate from permanent, accessible locations — not a P.O. box or someone's garage. You can visit us, see our inventory, and meet our team in person.
Showroom & Warehouse
Visit our showroom to see and feel hundreds of flooring samples in person. Our team will walk you through options, pricing, and installation timelines. Our dedicated warehouse ensures materials are stored properly, acclimated correctly, and ready for your installation date — reducing delays and quality issues.
Head Office
Port Coquitlam, BC · By Appointment Only
778-871-5937
Rated 5 stars on Google by homeowners across North Vancouver & the Lower Mainland
What Our Clients Say
Real feedback from real clients. We encourage you to verify these reviews independently and reach out to past clients if you'd like a reference.
"We ordered new wool carpeting and thick underlay for our apartment from Ethical Flooring. The whole process was smooth and professionally done. The results are wonderful and the carpet is soft to walk on."
Dannielle
British Columbia
"We went to Ethical Flooring to select the flooring for our cabin in Whistler. Steve was great to work with and provided answers to all our questions, helping us to make a decision that fit our taste and our budget. And the installation went smoothly. We are thrilled with the product. It is the first thing everyone comments on when they walk into our home. We chose the Biyork Hydrogen 8 vinyl flooring and it looks and feels like hardwood. Highly recommend Ethical Flooring for your renovation needs."
Susie S.
Whistler, BC
"Very happy with the results. Extremely professional and helpful crew. Everything has been completed with the utmost precision and professionalism. Can't recommend enough!"
Mx S.
British Columbia
"Excellent service from Matt in planning our carpet renovation project. Matt and Ethical Flooring gave us lots of time and support in choosing the right flooring. This gave us a great result matching the color and decor in our home. This is the 2nd time we've chosen to use Ethical Flooring for a home project and would recommend them based on their professionalism and quality installations."
Jason S.
British Columbia
Professional vs. Unverified
See what separates an accountable, established flooring company from an unverified contractor.